The pyramid principle, also known as the Minto method or pyramid presentation,  focuses on key messages and audience-orientation.

For e-mails, presentations, speeches, documents, telephone conferences or personal conversations: the pyramid principle is the ideal tool for conveying complex information and arguments to your target group in a logically organized manner and tailored to their expectations and needs.

In a globalized and digitalized world, structured thinking is the foundation for effective working. It is the basis of any successful communication in which content needs to be delivered precisely, convincing and lasting.

Especially for presentations, using the method will result in well-structured, easily understandable und visually appealing slides. These will contain an effective mixture of diagrams, structural graphics, images and text elements – to cater the audiences needs and to inform and persuade on point.