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Seminar: The power of business storytelling

Storytelling is one of the most powerful and influential communication tools for daily business situations.
To lead, to sell and to communicate.

A well-placed and emotionally told story will reach the heart of your recipients, and thus change their way how to see your topics, and react to them. Storytelling allows to persuade on a different level, opens people for new ideas and visons, makes complex content easily understandable and captures your audiences’ attention.

With storytelling, you can systematically make presentations exciting, set new impulses in deadlocked conversations, present content in a comprehensible and convincing way, and thus make your information and ideas tangible for others. The approach is also ideally suited to convey the essential information in the event of any form of change, without triggering resistance on the part of the recipients that would usually come from a classical argumentation approach.

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  • Understand the art and science of Storytelling – boiled down to easy to use methods
  • Reduce the complexity of your content to make the main idea stick
  • Open people to change and visions with stories
  • Create the potential to identify with your stories and thus involve the audience
  • Communicate important ideas in a way that they go viral
  • Influence people with your ideas at eye level and motivate them to think further
  • Use proven systematic structures for great stories: the hero’s journey, the story blueprint and the sparkline
  • Use your audiences built in neurological processing of stories to make your messages stick
  • Find storytelling Gold-Nuggets in your own biography and develop personal stories
  • Dynamic Ds: Make the story tangible with dialogue and details
  • Scenic storytelling: captivate your audience and trigger a cinematic listener experience
  • Find and choose the right story for each occasion and target group
  • Theoretical input alternates with practical experimentation
  • The participants develop and refine their stories and create a story repertoire for various communication situations
  • In practical parts, participants practice telling stories in an exciting and engaging way and receive individual feedback

We would be happy to adapt the topic to your ideas and the needs of the target group. Please contact us.

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Johannes Kochs M.A. und Dr. Benjamin Stahl – Training & Beratung GbR
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